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How to Use the 2023 Pantone Color of the Year in Your Wedding

When it comes to wedding planning, choosing the color scheme is a good place to start, plus it’s fun to look at color schemes and decide what colors fit you as a couple.

Do you like to stay up to date with fashion and design trends? If so, you have to use the 2023 Pantone Color of the Year. This year’s color is Viva Magenta, a vibrant reddish-pink with cool undertones. As Pantone puts it, “Welcome to the magentaverse,” a world where natural magenta pigments stand out.

Complementary Colors

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A good color scheme is everything when it comes to planning wedding decorations. Once you know the colors you want to use, you can start thinking about the perfect flower arrangements, decorations, cake, and so on.

Viva Magenta is a deeper pink shade, different from the typical rose and red colors many couples often opt for. When looking for complementary colors, check out the Sessions College Color Calculator. It shows a bright green would complement Viva Magenta the best. While it’s a bright color, it is one that you can work into the details, such as the stems on foliage or the color of a table runner.

Other complementary colors for Viva Magenta include:

- Sand

- Lilac

- Khaki

- Gray-blue

Flowers for Bouquets and Centerpieces

Photo provided by: Laura Segal

Thanks to the depths of pinks and reds in Viva Magenta, you’ll have no trouble finding flowers. Dahlias and roses bloom beautiful magenta flowers and would pop in the middle of a white bouquet. If you want more color in your wedding bouquet, use complementary colors to select flowers and plants to make your arrangements stand out.

When it comes to boutonnieres, a magenta flower might not stand out on black attire so use a complementary color flower for your groomsmen. If ladies are wearing corsages, however, a big beautiful magenta flower will look great on the wrist with smaller flowers and leaves.

Do something different with your flower arrangements and use native flowers like the Arizona poppy. The annual blooms in late summer with beautiful, golden flowers that will look great with magenta flowers.

Wedding Attire

Photo by Shelly Ivy

Use the Pantone Color of the Year to dress your bridal party. Since Viva Magenta is in style right now, you’ll have no trouble finding dresses that suit your bridesmaids in this color. Have your maid-of-honor wear a lighter or complementary shade to stand out.

There are also plenty of ways to use the Pantone Color of the Year to suit up the guys. Think about accessories and extra flair like cufflinks or vests. Gift your groomsmen matching socks in the color of the year –– it could be a nice “thank you” gesture and the coordination will make for fun pictures.


On save-the-dates, invitations, place cards, and thank-you notes, use an ink shade closest to the color of the year for the print. A Viva Magenta ink would pop on a beige or sand-colored card.

Get a guest book in the color of the year. It will be another color-coordinating touch at your wedding. When you take it home, the color will encapsulate the colors of the night you said “I do.”


Photo by Pam Scott Photography

Tablecloths and napkins are simple details that will heighten your wedding decor. Rent white tablecloths for the tables and just a few in the color of the year to make important tables stand out.

You can also have every table look the same with a light color tablecloth and table runner in the color of the year.

Table decor is a fun way you can really show off at your wedding. If you are sticking with a traditional flower centerpiece, get vases in the color Viva Magenta. Want some light on the tables? Order tea light candles that are the color of the year and complementary colors.


Ribbons can go a long way when decorating for your wedding. Wrap ribbon around the bouquet for an easy way to work the color of the year into your ceremony. You can also have decorators wrap ribbon or fabric around pillars, columns, or banisters.

Food, Cake, and Drinks

Deep magenta flowers would be beautiful sitting on top of a white cake. You can also ask the baker to use frosting close to the color of the year as an accent frosting color.

Planning a cocktail hour? A Sangria is a quick drink that can be made in a large batch. A red wine will give a fruit Sangria a nice deep purple-red color.

What about a beet salad? Red leaf lettuce is also an easy and inexpensive way to add a deep purple color to your food dishes. It will also elevate the presentation of the food, whether served family-style, buffet-style, or by servers.

‘Instagram Wall’

A feature at weddings that is popular right now is the ‘Instagram Wall.’ An area of a wall is designated as the picture-perfect spot. Decorate the backdrop with pictures, magenta art, and coordinating decorations. A neon magenta sign with a phrase like “Better Together” or your married names would look amazing as a backdrop, too!

Make sure there are photo props nearby so people can take silly pictures.

Planning the Perfect Day

Feeling overwhelmed? Planning your perfect wedding is a lot of work and a lot of fun. Take some of the pressure off the month leading up to your big day and look into hiring a coordinator; some even work only on the big day to make sure your plans are seen through.

If you are thinking of looking ahead to next year’s color, experts in the fashion world are already finding a coral color scheme will be popular in 2024. Nothing will be confirmed until December when Pantone usually announces the upcoming Color of the Year.

Guest Writer:

Gina Thompson is an experienced multimedia journalist, producer, and content writer born and raised in Texas. In her spare time, she loves catching a live band, dancing, and finding the next big taco spot. As a writer, she is passionate about making a positive impact on her community by elevating the voices and stories that need to be heard.

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